What is SEO?
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Let new customers find your business by appearing first on Google!
How does Google & SEO work?
Google is nothing less than a digital billboard for your business, and we’re here to make sure your billboard is the most visible. Our Google strategy includes organic SEO, optimized content strategy and targeted advertising through Google Ads. With Suavo Media as your partner, your presence on Google will be strengthened, resulting in increased visibility, traffic and conversion.
Our method: Collaboration & Results:
Suavo Media believes in working closely with you to understand your business, your goals and your target audience. By creating a customized SEO and Google strategy, we ensure that every step we take is aimed at improving your digital presence and increasing your online success.
SEO Analysis
The first step in our work with SEO is to do a preliminary study, where we carry out an analysis of the customer's website. Based on this analysis, we identify what needs to be fixed to improve the customer's optimization on the search engines. In order to carry out good work, it is necessary to first identify the shortcomings.
Reporting
As the work is implemented, we will of course monitor the results on an ongoing basis. We ensure, for example, that the search phrases we have chosen to work with slowly but surely improve their position. The status is usually reported to you as a customer at least once a month.
Action plan
When we have carried out a thorough analysis of the customer's website, we put together a concrete proposal for action. This proposal is then implemented on an ongoing basis by us. In some cases, the customer chooses to implement it himself. Our work with search engine optimization takes place continuously throughout the contract period.
Frequently Asked Questions
On-page SEO, or “on-page search engine optimization”, is a process in digital marketing and web development that focuses on optimizing a web page or individual pages on a website to improve their visibility and ranking in search engine results. The goal of on-page SEO is to make the web page more relevant and useful to search engines so that they can index and rank it better for relevant search queries.
Off-page SEO, or “off-page search engine optimization” in Swedish, is a part of search engine optimization that focuses on activities and factors that affect your website’s visibility and ranking in search engine results outside of the website itself. Off-page SEO is about building and enhancing your website’s authority, credibility and reputation on the internet by creating relevant links from other websites and by engaging in various online activities.
Some examples of important aspects of off-page SEO are: Link Building, social media marketing, guest posts, Online references and reviews and Local SEO, etc.
A “Helpful Content update” on your website usually refers to an update of existing content to make it more useful, informative and relevant to your target audience. This may include adding new information, clarifying existing information, or improving the user experience in any way. The purpose of such an update is to make the content more valuable to visitors and thereby improve the site’s performance and usability.
A “Helpful Content update” is an important step in keeping your website relevant and competitive online. It helps to satisfy users’ needs and expectations and to keep your content relevant and useful over time. Regularly updating and optimizing your content can also contribute to better search engine rankings and increased traffic to your website.
SEO agencies have specialized knowledge and experience in search engine optimization. They have often worked with a variety of clients and projects, giving them insights into different industries and markets. Implementing an effective SEO strategy requires time and resources.
By hiring an SEO agency, you can free up time for your internal staff to focus on their core tasks while the experts handle the SEO work.
SEO agencies closely monitor search engine algorithms and changes in search behavior. They can adapt your strategy according to the latest trends and guidelines.
It is important to choose a reliable and competent SEO agency that has a good reputation and references from previous clients. Remember that SEO is a long-term strategy, so it may take time to see results. A reliable agency will communicate realistic expectations and work in line with your goals.
Not really, it’s quite the opposite. We help search engines like Google understand which website/landing page is relevant to a unique search query. Google themselves give recommendations on how you should work with your website in order for it to obtain better placements in Google’s search results. Google Search Console is also a tool provided by Google that is largely used to work with SEO.
It is absolutely important. However, our view is that in many cases the charging time is overestimated. If your website loads in a couple of seconds at most, that’s good enough. If you had a loading time of more than 5-6 seconds, it could certainly lead to poorer placements on Google. Then you should look at how you can improve the loading time and there are a number of relatively simple interventions to improve the loading time of the website. These are of course technical implementations that an SEO agency can help with.
The so-called Alt tag gives a name and at the same time describes what is visible in the image. Therefore, it should also contain a relevant search phrase for the best seo effect. If this is done correctly, it will be picked up by the search engines. All images should have uniquely selected alt tags.
A meta description is a shorter piece of text that exists for each landing page on your website. It is extremely important for your work with seo. The primary purpose of this text is to explain to the search engines what type of content the current page has. However, you should be aware that the meta description is also visible in the search results on Google, and thus can also influence the number of clicks if the text is designed in a relevant and smart way. Make sure you have a meta description on all pages of your website. Make sure it clearly tells you what the current page is about
is about, while also trying to encourage clicks. This will affect your search engine optimization and at the same time increase the number of clicks to your website.
A meta title is the title itself that you see, among other things, in Google’s search results. You can adapt it yourself according to what each page is about. You should mention the most important search phrases in the title itself and preferably as early as possible. But the most important thing is that you design it so that it looks good as a whole, and also attracts clicks. In the same way as the meta description, it affects both seo work, while at the same time it has the opportunity to influence the number of clicks if it is designed in a smart way.
Search engines such as Google have for a long time been extremely clear that they will prioritize websites that are adapted for mobile phones. Therefore, this should really be a priority for everyone who works with seo. You can still see that non-mobile-friendly websites rank well, but it is most likely only a matter of time before all the top positions on Google consist of mobile-friendly websites. This also follows common sense, as the use of mobile phones today is greater than desktops. So, if you want long-term success with your seo, you should immediately ensure that it works well on a mobile phone. The most effective way is to make your website responsive, which means that it adapts to the size of the screen.
In order to evaluate and measure the results of work with SEO, you should primarily follow how you rank for the keywords in question. As the ranking improves, you should also monitor how it affects organic traffic. What you want to see is that the organic traffic increases and that it happens on keywords/search phrases that are part of the SEO work. Finally, it is important to measure and track conversions and thus ensure that the increased amount of traffic also generates increased sales.
If you work with a local business, you should ensure that the website also reflects that. In part, it means that you don’t have to compete nationwide if you only want to reach customers locally. It also makes the work with search engine optimization a little easier as you only need to optimize the website for a narrower target group but less competition. A large part of the searches on Google today are local and therefore SEO work should also take this into account.
These are often more specific search phrases that contain more words. Compared to the usual keywords, they usually generate significantly less traffic as there are smaller search volumes for these phrases. But they are often higher quality and relevance of the traffic these phrases generate. At the same time as it may be easier to rank as the competition is lower. Therefore, it is very effective to always include so-called long tail search phrases in the work with SEO and search engine optimization.
Yes, you can use AI, including ChatGPT, to create content for your website. AI-based text generators like ChatGPT can be useful tools for generating text, creating blog posts, product descriptions, newsletters and much more. Here are some benefits and considerations when using AI to create content for your website:
The advantages are AI can produce text quickly, which saves time compared to manual composition. AI creates consistent content and helps maintain a consistent voice and style across your website. Overall, using AI to create web content can be very effective, but it’s important to use it strategically and always keep human insight and editorial review in mind to ensure quality and relevance.
The timing of seeing results from your SEO work varies depending on several factors. SEO is a long-term strategy and it takes time to build your website’s authority and improve its visibility in search engine results. Here are some factors that affect when you can expect results from your SEO efforts: If your site is new or has low authority, it may take longer to see noticeable results. Older, established websites tend to have advantages in search engines. High-quality content that is well optimized can produce faster results than low-quality content. Optimization and keyword research are key factors.
Generally speaking, it can take a few months to start seeing noticeable results from your SEO work, but it can take longer to achieve top rankings and long-term success. It’s important to have realistic expectations and to be patient when pursuing your SEO strategy, as the long-term benefits can be very valuable to your website and business. Regular monitoring, analysis and adjustments to your SEO strategy are also necessary to ensure success.
First, you should be clear that it is only so-called Do-follow links that provide real link power. The links that are called No-follow do not provide the desired link power that one is often looking for in SEO work. The quality of the links is assessed by reviewing how trustworthy the domain/site is and how relevant the content is. You should also review how many unique domains link to the website and what the various domains’ “page authority” looks like. For the best effect, these domains should in turn also have a positive link network behind them to in turn obtain a high “domain authority”.
There are many points of view regarding exactly how best to carry out search engine optimization. Broadly speaking, it is about strengthening a domain in various ways, and making it clear for the search engines’ algorithms to understand what the current website contains. If you as a company ask different SEO agencies, you often get different answers as to why that particular agency is best suited for you. There is really no conclusion when it comes to work with search engine optimization. It is more about general guidelines that one should follow, patience and time for fine-tuning, as well as continuous work linked to an initial strategy.
It is of the utmost importance that you work with a variation on the anchor texts in particular. This is for it to be perceived as naturally as possible, which in turn affects your seo. Your brand should be noted in at least 50% of the incoming links and should also point to your home page. Should you use too high a percentage of incoming links that have an over-optimized anchor text towards one and the same landing page, this can lead to punishment in the form of lost placements on the search engines. In addition to this, it is once again important to have a variety around the anchor texts and which landing pages they point to for the best results in the work with seo.
There is really no conclusion behind this. What can be ascertained is that the more relevant textual content that is on each landing page, the more the chances increase that Google will see it as relevant for the selected keywords that are dedicated to that particular landing page. However, one should be careful not to repeat the selected search phrases in an unnatural way. This can lead to you instead being penalized in your work with search engine optimization. Then, the scope of text content should not only be designed from an SEO perspective, but also take into account the conversion goals on the site. Too much text content can lead to reduced conversion, so a balance is paramount.
It is extremely difficult to give a reasonable indication in advance of the price picture for work with seo. This is because it depends on so many different parameters. If you as a customer operate in a competitive industry then more work will reasonably be required, which in turn leads to a higher cost.
Another important parameter that should be included in the price picture for seo work is what conditions your website has in connection with start-up. What do the technical conditions look like? Applies to everything from how strong your domain is to how your website is technically structured.
Therefore, a solid seo analysis should be carried out around these parameters before one can expect a serious indication of the time consumption and price picture of the search engine optimization.
Yes, you can do SEO on your own provided you have both the knowledge and time to do the work required. Much of the knowledge you need can be found online. The challenge, however, is that the search engines continuously change and update their algorithms. Which in turn leads to the fact that the information you take part in online is often out of date and not up to date. This of course also applies if you hire an SEO agency. There are many who want to pretend to be professionals at seo while referring to a way of working that is out of date. Therefore, you should ensure that the seo agency you choose to hire works according to current methodologies.
If you have links on your website that don’t work and lead to landing pages that are, for example, missing (also called 404), it will very likely affect your seo negatively. This is because the algorithms of the search engines do not have the same opportunity to follow the links on your website when it is indexed. Therefore, you should continuously examine your website to identify and fix any deficiencies. There are several different tools that can be used for this purpose, one of these is e.g. brokenlinkcheck.com.
The simple and straightforward answer is yes. Google has on several occasions pointed out the fact that they choose to prioritize secure websites, i.e. https. Therefore, you should ensure that the website has this security because you can already see the negative effects it causes if it is missing.
We can never provide guarantees to our customers. There is really no SEO agency that can give you as a customer guarantees on specific positions. However, we usually have a common target picture together with our customers regarding what we want to achieve in a specific time period. On an ongoing basis, we report the results to our customers to ensure that the work is going in the right direction.
Suavo Media is a complete web agency that not only works with SEO. Our customers are spread throughout Sweden and we often work more comprehensively with our customers’ digital marketing. Some of our other business areas include, for example, Google Ads, web development and more.
Book a meeting with us!
Contact Suavo Media today to schedule a free meeting and let’s discuss how we can best help you improve your company’s website, SEO (search engine optimization), digital presence, social media and improve your results!